About Us

Peter has successfully navigated students and their families through the highly competitive college admissions process for over 10 years.  Understanding that college admissions is fundamentally a character based process, Peter has been able to help students achieve their lofty college admissions goals through a focus on authentic character development that enables students to develop the skills and necessary experiences that lead to the achievement of significant personal growth.

Currently, Peter works with a select number of students in the U.S., Asia, Europe and South America and can also frequently be found on the road visiting admissions officers at various colleges to better understand their institutional priorities and how they evaluate student applications.  Peter is a frequent guest speaker on the ultra-competitive college admissions and athletic recruiting processes, speaking both in the US and internationally.

A graduate of Syracuse University, Peter brings 30 years of experience as a successful entrepreneur and senior executive to bear on the college admissions process. Peter has served in numerous senior strategic, operational and leadership roles with Citigroup, UBS and PDI, a pharmaceutical commercialization company where Peter served as President of their market research and consulting division. Peter has also served and continues to serve on various for-profit and non-profit boards.

A problem solver by nature, Peter can see that each student has a unique story to tell and enjoys working with the PCC team to maximize our students’ potential while achieving their academic, athletic and professional goals.

A passionate educator for over 17 years, Ben has helped hundreds of students successfully position themselves to earn admission to highly selective colleges and universities.  With the belief that all people have more potential for personal growth, he views the college admissions process as a unique opportunity for students to broaden their perspective and develop their character. By teaching students how to connect the dots between their experiences, values and goals; Ben helps students conceptualize “their story.”

Trained at Harvard University’s Institute on College Admissions to evaluate applicants, Ben worked to create the College Admission Index™  to help students and their families understand the complexity of the holistic admission process at elite colleges. He now works with the Princeton College Consulting team to craft customized plans for students to stand out through strategic academic choices, carefully orchestrated extra-curricular activities, and demonstration of their emotional intelligence. By overseeing the execution of their action plan, Ben enjoys making an impact in the life and application of every PCC client.    

A graduate of the University of Illinois, Ben earned a Master’s degree in English from Northern Illinois University. Prior to becoming an educational consultant he taught literature at both the high school and college level. He now routinely travels to dozens of colleges each year to stay up to date on admission trends and unique programs offered to students. As a creative and philosophical thinker,  Ben regularly writes about the admission process. He is frequently invited to speak to groups of parents and educators on how students can maximize their probability of admission to top choice colleges while also minimizing stress and anxiety.

When not working on behalf of his students, Ben likes to explore the streets of New York searching for new cafes and bookstores and tries to play as much golf as possible.

Geraldine is a graduate of Mount Holyoke College and Harvard. At Mount Holyoke, Geraldine majored in Sociology and minored in the Chinese language. While there, she also studied at Beijing Language and Culture University (北京语言大学) where she earned a Certificate in intermediate Chinese Language. At Harvard, Geraldine earned a Master's Degree in Education Policy and Management with a concentration in college admissions. Her research focused on the history of American colleges and how Ivy League and other selective colleges make admissions decisions in the United States. While in graduate school, Geraldine had the honor of studying under the tutelage of College administrators and admissions staff from some of the most selective colleges in the United States.

Prior to joining Princeton College Consulting, Geraldine spent eight years in the classroom, in government, and at nonprofits, preparing some of New York City's brightest students for admissions to competitive colleges. She has worked with students as they determine who they are, what their narrative is, and how to best present this to colleges. Through meetings and a comprehensive writing process, Geraldine finds students' strengths and works to highlight this in their applications. Having benefited from college counseling and mentoring herself, Geraldine's approach to counseling is rooted in mentorship and partnership: she follows students on their journey as they figure out who they are and helps them find the words that best describe that journey. Geraldine also welcomes candid conversations on how to pursue merit aid and guides parents and students in the negotiation of this aid. She has worked with students from some of the country's top magnet and private schools, from New York to San Francisco, and uses her expertise in strategy to maximize outcomes for students surrounded by competition. 

Until 2019, Geraldine served as an alumni interviewer for Mount Holyoke College. She remains an Alumni Admissions Ambassador at the Harvard Graduate School of Education and a mentor for undergraduates at the College.  In her spare time, Geraldine enjoys yoga and meeting up with friends for a strong cup of coffee.

Guiding some of the highest achieving students and their families through the selective college admissions process since 2012, Jeff understands what is required to be well positioned for success. He takes a holistic approach to helping students identify their dreams, and then executes a multi-faceted strategic plan to achieve their goals. As a mentor, Jeff is skilled at facilitating the development of students’  authentic character that all top colleges are seeking and ultimately helping them tell their most impactful stories throughout their applications.

A graduate of the Peddie School and Colgate University, Jeff also earned a certificate in college counseling through the UC San Diego extension program. He now travels widely to colleges across the country to learn about the unique strengths and weaknesses of particular academic programs. As part of the PCC team, he remains committed to professional development and as such is our representative member in Independent Educational Consultants Association (IECA) and National Association for College Admission Counseling (NACAC).

Prior to becoming a college admissions consultant, Jeff worked in sports management, including time with the Colgate University football team, the Philadelphia Eagles, Special Olympics New Jersey and coaching high school girls lacrosse and ice hockey. As a former member of the National Association of Athletic Academic Advisors, he knows the unique considerations, pressures, and requirements that prospective collegiate athletes face and is now considered one of the foremost experts on the athletic recruiting process.  

In his spare time Jeff participates in 1860’s Vintage Base Ball exhibitions, plays ice hockey with the Princeton University noontime group and serves on the Board of Directors at the Sean Kehler Foundation, which supports teen volunteerism.

Luisa has been advising domestic and international students on the college preparation and application process for 8 years. In addition to her in-depth knowledge of the process and how to strategically structure opportunities for high achieving students to develop their character,  she brings a passion for imparting the love of learning and believes in the power of encouragement.

Luisa comes to Princeton College Consulting after 19 years at Princeton University in multiple professorial and advisory roles, including managing admissions to international programs and as an athletic faculty fellow.  A graduate of the University of Geneva, Switzerland, Luisa received her Ph.D. in Spanish Language and Literature from the City University of New York. She also earned a Certificate in Conference Translation from Georgetown University, where she has served on the Alumni Admission Committee.

A true linguist, Luisa is fluent in Spanish, Portuguese and French, with working knowledge of German and Italian. She has also previously taught and counseled students at the Pingry School, worked as an interpreter in the United Nations, and served as executive director of the LUSO-American Business Council where she advised diplomats and executives from companies such as Lockheed Martin, IBM, and Pfizer.

In addition to volunteering for NGOs that assist underprivileged students applying to US colleges from Africa and Asia, in her off hours Luisa enjoys surfing, running and skiing.

Nikki graduated from the University of Miami's Rosenstiel School of Marine and Atmospheric Science and started off her career as a Marine Biologist before transitioning to education and then taught Biological, Marine and Earth Sciences at the Palm Beach Maritime Academy.

Nikki is also an internationally competitive sailor and when her athletic career started taking off and required more travel flexibility, she became an independent educator, helping students and families remotely as an Academic Performance Coach and SAT/ACT Coach. Nikki specializes in topics such as time management, study habits, organization, goal planning, presentation skills, motivation, leadership development, and more.

Nikki trained to become a College Admissions Consultant through the Independent Educational Consultants Association, and has presented many seminars on topics such as college admissions, study skills, and career preparation. Nikki comes to Princeton College Consulting with over a decade of tutoring, student coaching and college admissions experience and has been quoted in the New York Times on her college admissions expertise as well as featured in several podcasts.

When Nikki is not sailing, you can find her taking or teaching yoga classes, playing various musical instruments, and hiking the great outdoors!

Sophie is a consummate educator that has helped hundreds of students successfully navigate the selective college admissions process. After beginning her career teaching history, she went on to earn a Master’s Degree from NYU, and graduate certificate in college advising from Columbia University.

Understanding all the complexity of the admissions process and the stresses it can cause, Sophie mentors students with both empathy and a sense of ambition. She believes in a strategic approach that is supportive, but also pushes students to think and perform beyond their comfort zone. After working as a school counselor in New York and Philadelphia, Sophie enjoys the depth of attention she can provide students and their families as a PCC counselor.

In order to provide the most up to date information Sophie maintains membership in the National Association of College Admissions Counseling and continually travels to colleges to speak with admissions officers and “feel the vibe” on campus. Outside the office Sophie spends her time coaching and playing basketball, traveling with her husband, working towards fluency in Spanish and Arabic, and spending time with her Italian Greyhound puppy, Dobby.

Kim joined Princeton College Consulting from the corporate world, bringing over 25 years of experience serving pharmaceutical clients, physicians, pharmacists, and many other stakeholders. Kim will be your first point of contact at Princeton College Consulting. She works with clients to articulate their goals, to match clients with the ideal counselor, and to support clients throughout the college counseling and admissions process while clients continue to work with their primary admissions counselor.

During her career, Kim has served multiple internal and external customers across numerous marketing and operational roles. She has organized national sales meetings for a Fortune 100 company, coordinated training sessions for renowned surgeons, and has identified processes to ensure sales professionals had the right tools at the right time to maximize their efficiencies.

Kim has leveraged this diverse background to deliver an excellent customer experience for Princeton College Consulting clients. Kim also brings extensive volunteer experience where she managed the gift sponsorship and volunteer programs for Christmas is for Children for over 10 years and serves on the Gala committee for Dress for Success Northern New Jersey. Kim’s client service background coupled with her operational focus ensures clients can efficiently navigate the college admissions process.

An expert in extracurricular activities, including Puppy Club, socializing, practicing commands, and napping.